Camp PAX

WHAT’S PAX?

PAX is a series of gaming conventions held in Seattle, Boston, Melbourne, Philadelphia, and San Antonio. Each PAX is a show dedicated to supporting and celebrating video and tabletop gaming.

WHY CAMP?

Every year we pick a new theme based on trends and market research of our customers.

This particular PAX occurred online due to the global pandemic, so it was more important than ever that our merchandise evoke a sense of community.

We ultimately landed on the “Summer Camp” theme, with our catchphrase being “The Great Indoors.”

PRODUCTION

Our team worked closely with our merchandise manager and manufacturers to make each piece of merchandise unique and according to spec.

ITERATIONS

PAX has four shows, each with its own branded color palette. Our team worked together to ensure each piece of apparel and merchandise met brand specifications and stayed cohesive within theme.

DIVERSITY

At the beginning of this project, we knew it was important that everyone felt included in the PAX Camp merchandise. As a result, we worked hard with vendors to create products that look great on every body type.

Photography by Dabe Alan

BRAINSTORMING CAMP PAX